We guide our professional photographer through your home to take the exact photos we want, to present the house in the best possible way. Furthermore, we have an exclusive professional Graphic Designer that no other agent has, that Photoshops any imperfections in photos – for example, a gray sky turns blue. We can also stage your property to assist potential buyers in envisioning how they might live in the property.
With our personal drone and our exclusive contract with a private cinematographer, we specialize in obtaining the dramatic footage needed to increase purchase intent from buyers. We go above and beyond by highlighting the local area, because customers purchase homes based on location.
CUSTOM PROPERTY VIDEOS
Our exclusively contracted cinematographer creates an HGTV-style highlight video of your property and the surrounding area, with Rich and Rob as personal guides. Furthermore, the overall quality of the video and marketing increases purchase intent because the buyers see all of the best aspects of your home. We dedicate our time and resources to go above and beyond drawing buyers that a standard slideshow does not capture. We have our own YouTube channel with nearly 2 million views!
Through our dedicated marketing professionals and professional Web Designer/Developer, our online marketing campaign is industry-leading. We create a custom property website for each property we list. This website includes the custom property video, professional photography, and highlights, of the property. Each property has its own custom domain name (URL).
We don’t take a generic approach to brochures. Our exclusive professional Graphic Designer creates each brochure to specifically highlight your property’s best attributes. We do this because the brochure is the most tangible object buyers will have when they leave your home and consider putting in a purchase offer. This is why we custom-design each brochure custom to showcase your home’s best features.
Did you know that 92% of buyers found the property they purchased online? Our industry-leading online marketing targets qualified buyers for your property, which results in the highest possible sales price in the shortest period of time. Our listed properties are featured on every major real estate website, including Zillow, Trulia, Realtor.com, etc. – up to 196 websites! We are a Premier Zillow/Trulia Agent which entitles us to position your listing above other similar properties for sale. We are the only company in the area that has an exclusive listing relationship with LuxuryHomes.com, the top Real Estate Website for properties over $500,000. We also utilize social media platforms including Facebook, Instagram, Twitter, and our YouTube Channel to further promote your property.
Press Coverage, Print Material, Email & Direct Mail
We are aggressive with scheduling open houses because they are a great, informal way for buyers to tour your home.
We typically sell 30-40% of our properties through open houses.
The direct consumer contact methods we utilize are e-mail blasts to consumers and local realtors, and mailing open house flyers and custom invitations to specific targeted audiences. We utilize the Democrat and Chronicle Real Estate section, including the open house listings. We also host and organize special events to showcase your property.